How a focused Facebook content push and a back-pain-led Google Ads campaign grew reach by 541.5% and drove 2,876 clicks a month on a single keyword for an Ayurvedic wellness brand.
| Keyword | Clicks | CTR |
|---|---|---|
| back pain doctor near me | 2,876 | 19.01% |
| "severe back pain treatment" | 627 | 10.90% |
| back pain treatment near me | 652 | 16.19% |
| "spine pain treatment" | 346 | 12.05% |
| lower back pain therapies | 380 | 13.33% |
Bioveda Essence sells Ayurvedic teas, churna and massage potlis, with a growing content series on natural back-pain relief. Parrot System ran a combined content + paid social and Google Ads programme to put that content in front of people actively searching for pain relief, then carried that intent through to the product pages.
On Facebook, a short-form ad built around the potli massage content drove a sharp jump in reach and watch time over a 90-day window. On Google, we paired that with a focused Search campaign around back-pain and spine-care keywords so people who found the ad — or searched directly — landed on relevant pages rather than a generic homepage.
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